Sunday, June 16, 2013

Design expert on iOS 7: The critics just don’t get it

 


iOS 7 Design
“Apple pressed the big reset button on their entire OS and aesthetic,” Watkins wrote in a post on his blog. “Sure, the functionality is still, largely, there. But they’ve essentially taken the last six years of tweaking, touching-up, honing, and revising and wiped it all away to begin again. To learn again. To hone from a new, unknown place. And no one is celebrating.”
He goes on to note that for years, iOS users have clamoring for a redesign and now that it’s here, users expected it to be polished and perfect right out of the gate.
“It will get better. It will be honed,” Watkins wrote. “They’ll spend the next six years polishing this interface until we’re complaining that it’s not real-looking enough. Not directly-connected-to-our-brains enough. Not whatever enough. And they’ll revolutionize it again. And we’ll complain.”
As Watkins notes, iOS 7 is a work in progress and it will evolve a great deal before Apple releases it this fall. And then, it will keep evolving for years to come.

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